Teasing the launch on Instagram, Riri made it official that her Fenty Beauty by Rihanna collection is coming on September 8. We’re not surprised it coincides with New York Fashion Week, since Riri herself always attends the shows. We all know Kylie’s pop-up last season had fans lining up for days before the store even opened.


You ready? @fentybeauty new generation of beauty… coming this FALL!

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WWD reports that the collection will be released with LVMH-owned Kendo Brands (part of Sephora that works with celeb brands, Marc Jacobs Beauty and Kat Von D).

Renowned for her chameleon-like ability to own every look, Rihanna has rocked everything from the perfect matte red lipstick to bold fuchsia blush to a flawless deep blue lip—your guess is as good as ours as to the direction for this upcoming collection.


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